中國電子商務(wù)協(xié)會PCEM網(wǎng)絡(luò)整合營銷研究中心主任劉東明

這是一個不賣萌不存活的時代，這是一個不耍寶不微博的時代。杜蕾斯官方微博看到莊雅婷贊碧浪的吐槽后，回復(fù)說，“那個小盆友總是大半夜來跟我搶聊天對象！壞死了！”浪姐的回復(fù)讓人不得不無語凝咽，“杜兒，難道我們不能攜起手來共同邁向美好的明天嗎？”那一刻仿佛到了《康熙來了》現(xiàn)場，小S在浪姐微博上靈魂附體。而碧浪就這樣悄然爆紅，浪姐魅力綻放！

雖然系出名門，寶潔的一員大將，但作為洗滌類產(chǎn)品，用戶互動參與度一般偏低，碧浪官微在一出道就“先天性吃虧”但作為官微的后起之秀，浪姐貧的千姿百態(tài)，萌得天馬行空，總是能出乎你想象之外，正是這種不可預(yù)料性，激發(fā)了網(wǎng)友圍觀調(diào)戲碧浪的熱潮，也讓碧浪在微博建立了獨樹一幟特色鮮明的風(fēng)格，促進了品牌的知名度和用戶好感度提升。

一、????? 最有”人味的”洗衣粉：碧浪姐微博耍寶記

1、風(fēng)起于青萍之末，藍V門調(diào)戲體爆紅

浪姐的走紅原是以“調(diào)戲體”為始，通過與知名網(wǎng)友互動的形式爆紅，真誠幽默的對話，發(fā)布信息貼近網(wǎng)友生活，使粉絲從調(diào)戲變成熱愛最后成為碧浪的忠實粉絲。2011年12月25日凌晨2點39，資深媒體創(chuàng)意人、周末畫報城市版總監(jiān)李孟夏發(fā)布[email?protected]:孟夏私家杯子蛋糕出爐啦！我想，我是有天賦的!”引來碧浪官微溫馨調(diào)侃，[email?protected]：看起來好好吃！李老濕好有天賦~~ 大快朵頤的時候小心不要弄到身上美美的新衣服喔！不過就算弄到也沒關(guān)系~ 有我碧浪在！yeah?！崩蠲舷摹盎貜?fù)?@碧浪:天哪！這個回復(fù)太驚人啦！”驚嘆勤奮的碧浪官微，引發(fā)眾微友包括企業(yè)、政府、網(wǎng)站、媒體、團體組織等紅藍V大號對李孟夏和碧浪的集體調(diào)侃。

[email?protected] 發(fā)現(xiàn)后發(fā)微博大嘆浪姐之貧，并稱“搞得人家想立即拋棄奧妙”。該微博發(fā)布后各家藍V一擁而上，莊老師慘遭集體調(diào)戲。身心俱疲的莊老師，仍然沒有忘記為眾網(wǎng)友（和自己）謀福利，[email?protected][email?protected]?板電腦、六折火鍋[email?protected][email?protected]?¤?o???￥???¨2700?¤?????|?????ˉ?????§?￠?§?|?μ?a?￥?§???¤?????|?-?¤?¨?μ?°?§?o?￠?ˉ?????|?????¤???o?§?￠?§?|?μ?a?§?????¤???￡?¨???¨?ˉ?????|?????|?????¤?o???¤?????¨?￠???¤?????§?????§?§?°?¤?????￠?????¨????V?????¨?￠?????￡????

2?￡?????¤?1???¨?????¨?????￥?????ˉ?????￥?????|?￡???¨?????¤?o???¤?????¨???￥??????#?¨????V?￥?????￥????#

2012?￥?1?′?￥?°??s?¤???￡?¨?¨???§?????§?￠?§?|?μ?a?￥?1???￥?????¨?§?????￠???￥???¨?￥?¤???¨?§???|???-?￥???o?ˉ?????￥?¤?§?¨?????|?3???¨???￡?￥?????¨?μ?·?§???-?¨?????ˉ?????|?μ?a?￥?§???¤?????|?-?¤?¤?????￥?????¤?????￥???ˉ?|?????|?????￡?????￥?????|?￡???¨?????ˉ????[email??protected] :#?¨????V?￥?????￥????#?￥???????????¤?????￥?2???§?????|?μ?a?￥?§???ˉ?????|?′???¨?·???¤?o???￥?????¤?1???§?????￥?????????¨?§???????????|???￡?§?¤???￥???o?ˉ?????¤???￥?|?′???￥?????¤?????|?????￥?￥???¨???￡?|???????????￥???????????¨?????ˉ?????|?·?±?￥?????|?′???§?????§?????¨?o???§?????¤?????￥?????￥?????§???±?￡?????|?????|?????§???′?￠?????￥?????|?????????′?￥?????|?????￥?¤???￥?????￥?o?-?§?????￠?????￥?°???¤?????￠?????¨?????|?2???|?????¤?????¤?????¤?????￥?????￥?????|?-?¤?￥???o?§???°?￥?????￥?o?-?????????￠???￥?1???¤?????￥?¤???￥?|???¤?o???¤?o?o?￥?????￥?????￥?????￥?????|???￠?￥?????§???|?￥???±?￥?¤???￠?????§?????¤?????§?????§?o?a?￥?????￡?????￥???¨?|???????????§?????￥?????¨?o???§?????|?′???¤???-?ˉ?????￥?￥?1?￥???a?|???3?￥?ˉ?1?|???a?|???￥?§?????¤?????¨?ˉ?′?¤?????￥???￥?ˉ????[email??protected] ?￥?????ˉ????[email??protected]: ?|?′???¨???￡?§?2?????????￥???o?|???￥?￥?????￥?????ˉ?????|???ˉ?¨?|???￥?????§?????|?′???¨???￡?|???o?￥?????ˉ?????￠?????|???′?￥?????¨?μ?·?¨????v?|???o?|?????¨?·???¨?????ˉ?????§?o?·?§?o?·???????¨?????￥?????￥?????￥?????¤????#?¨????V?￥?????￥????#?ˉ?????¤???o?¨???a?￥?·?±?￥?????¤?????§?????￥?????¨?o???￥?§???￥?¨???￡?????￥?°???¤?????|?????￥?ˉ?1?¨?±???￡????

?|?μ?a?￥?§???￥?????￥?????¨?μ?°?§?o?￠?ˉ????[email??protected]?ˉ?????¤?????|?????￥???????￡???￥???¤?????¨?§???¤?¨????V?￥?????￥?????ˉ?????¤?????|?????￥???′???￡???¤?????|?μ?a?|???μ?￥?-???￥?¤?§?¨?μ???ˉ?????¨???a?§?????￥?????|?????￥?????§?????¤?????§???¨?|???·?|?·?±?￥?o?|?¤?o???￥???¨?￡?????￡?????￡?????￥?????￥?????|???3?￥???o?￥?????ˉ?????￥?-?|?¨?μ?·?|?μ?a?￥?§???|???￥?ˉ????@?|???°?|?μ?a?§?????¤?????¤?o???￥???¨?§???1?¨?ˉ??:?￡?????¤????#?§?￠?§?|?μ?a?|?′???|???μ?￥?-???￥?¤?§?¨?μ??#?§?????￥?????￥???1?¨???￥???????￡????1?￡?????§???¨?|???·?￥???????????￥?????￥???1?ˉ?????￥?????|?????|?¤???￥???￥?￥?????§?????ˉ?????|???ˉ?¤?????|?????¨?′?1?¨?????¤?????|?????|?·?±?￥?o?|?¤?o???￥???¨?ˉ????2?￡?????￥?????￥???1?￥???ˉ?¤???￥?￥?¤???￥?????ˉ?????¤???????￡???|???????????¤???￥?￥?¤???￥?????ˉ?????|?μ?a?￥?§???§???°?￥?·?2?§?????§?????¤?o???￠?????￥?????￥?????¤?????￥?§???￠?????§???±?¨?????￥?????§???????￡???|?????ˉ????3?￡?????￥?????￥???1?¤???o?§?????ˉ?????￥?¨?±?¤?1???¨???3?¤?????ˉ?????|???ˉ?¨?????|?????|?′???￥???¨?|?????￥?¤?§?¤?o???§???1?￡????

3?￡???? ?￥?????|?????￥???¤?￥?????¤?????¨?μ?·?|???￥?ˉ?????§?2???¤?????|???μ?￥?-???§?????|???￠

?|?μ?a?￥?§???¨???a?￥?·?±?￥???¨?§?????￥?°???¨?????|?±???§?????¤?o?§?§???-?¨???￡?￥?????￥???1?￥?¤???ˉ?????§?￠?§?|?μ?a?￥?????￥?????¨?????|???-?￥???o?￥?1?3?￥???°?ˉ?????§?￠?§?|?μ?a?￥?§??#?§?￠?§?|?μ?a?|?′???|???μ?￥?-???￥?¤?§?¨?μ??# UGC?￥?¤?§?￥???????????ˉ?????|?????|?′???§???¨?|???·?|???????????§?????￥?????|?????¨???????????￡????11?|????12?|???￥?ˉ?????§???§?￥?????￥?????|?2?3?￥?????¨?μ?·?￠?????¨????V?￥?????￥?????￠?????¤?o???¤?????￥???|???￠???￥?????￥???????￡???|?????￥?????ˉ?????|?μ?a?￥?§???￥?????§???-?¤?????¨?′?ˉ?|?′???|?3???¤?????§?????§???????￡???|?????ˉ?????￥?????¨?|???￥?????¤?o?????????§?????￥?????￥?????|???μ?￥?-???¨?????¤?o?o?ˉ?????|?????¨?μ?·?￥???¨?§?????￥?????|???μ?￥?-?????￡???|?????ˉ????[email??protected]?ˉ???????¤???o???????￥???±?￥?????￥?????|???μ?￥?-???ˉ?????￥?1???¨?????|???μ?￥?-???§?????¤?o???|?′???￥?|???|???°?￡?????￥?§???¨?o???¤???o?￥?????￥?????|???μ?￥?-???￥?￥?3?§?????ˉ?????￥???3?￥?????￥???ˉ?￥???¨???|???￥?±??#?§?￠?§?|?μ?a?|?′???|???μ?￥?-???￥?¤?§?¨?μ??#?￡?????￥?¤?§?¨?μ???￥?°???¤???￥?￠?????|?-?|?¤?????￠?????¤???o?¤???????￠???ˉ?????￥?????￥???￥?§?￠?§?|?μ?a?|?????|?′???¨???￡?§?????￥???3?§?????|?￠???|?????§?￥???§?§???￥?????￥?????￥?§???¤?????￥?????¨?ˉ???¤?????￥?????ˉ?????ˉ?????ˉ?????¤???o?￥?????¤?????|???μ?￥?-???|?????|?????¤?????¤?????¤???a?￥?????￥?1?3?￥?????￥?????￥?????|?-?￡?§?????¨???o?|?o???ˉ?????¤?????ˉ?????¨???o?￥?????§?????￥?1?3?￥???°?ˉ?????￥???·?¤?????¨?§???￥?????￥?????¤???°?￥?????§?¤???￥?????§?????|???3???????￥?????￥?????ˉ?????¨?????|????14?¤?????￥?¤?§?§?¤???ˉ???????????§?????¨?????￥?????￥?????￥?????§?????¤?????ˉ?????￠???? ?¨?????§?§???￥?????¤?????￥?o?|?|???????????§????UGC?|?¨???￥????(?§???¨?|???·?￥?????￥?????￥?????￥???1)?|???ˉ?¤???￥?§???¨?|???·?¤???o?¨?????§???1?§?????¤?????|???-?|?¨???￥?????ˉ?????§???¨?|???·?¤???o?¤?????¨?ˉ?′?￡?????¨?ˉ?′?¤?????¤?1???￡?????|?????¤?1???¨?ˉ?′?|???ˉ?￥?????§?????§???????????¨?|???¤?????§?????￡?????§?￠?§?|?μ?a?￥?§??#?§?￠?§?|?μ?a?|?′???|???μ?￥?-???￥?¤?§?¨?μ??# UGC?￥?¤?§?￥???????????ˉ?????￥?????￥?????§???¨?|???·?|?·?±?￥?o?|?￥?????¤?????ˉ????high engagement?ˉ?????ˉ?????￥???????????￥?????￥???1?¨?????￥?????|?-?|?¤?????￥?°???¨?ˉ?′?￥?¨?±?¤?1???￥?????§?′???ˉ?????|?????¨?μ?·?§???¨?|???·?￥?????¤?????§???-?|?????ˉ?????§?￠?§?|?μ?a?￥?????￥?????￥?1?3?￥???°?¨?????￥?????￥?????§?§???¨?μ???|?o???ˉ?????￥?????￥???????|???￥?????￥?¨?±?¤?1???|???μ?￥?-???¨???????????|?????|???￡?ˉ?????￥?¤?§?¤?????§?o?·?§?o?·?￥?????¤?????￥???°?￥?????￥???1?¤?o???￥???¨?¤???-?￡?????|???a?¨???32012?￥?1?′11?|????26 ?|???￥?|?′???￥???¨?|???a?|?-?￠?ˉ????#?§?￠?§?|?μ?a?|?′???|???μ?￥?-???￥?¤?§?¨?μ??#?¨???¨?¨???o???????¨????16?¤?????|?????ˉ?????￥?????￥?????￥?????¨?????￥?????¨?????￥???°1?¤?????￥?¤???ˉ?????§?????￥????UGC?￥?????￥?????￥?????￥???1?¨????1?¤?????|?????￡????

?¤?o???￡?????¤?o?o?￥?????§?￠?§?|?μ?a?￥?§???ˉ?????￥?????§?????¤?????§?????§?????￥?a???§?????ˉ?????|?μ?a?￥?§???￥?¤???￥?¤???§?????§?????|????

1?￡?????|?μ?a?￥?§???ˉ?????￥?°??S?§???μ???-?????????¤????

?|?μ?a?￥?§???§?????￥?????￥???????￡???§?o?￠?§?|???¤?????￥?????￥?????§?????￥?????¤?????ˉ?????§?￠?§?|?μ?a?￥?????￥?????￥?????￥?????¤?o???|?μ?a?￥?§???§?????¤?????￥?±???¤???a?|???§?￥?????¤?o?o?|?????ˉ?????￥?°???￥?????§?????￥?????￥???¨?|?????¤?o?o?￥?????ˉ?????§?????￥?????§?????￥???°?§?????§?￠?§?|?μ?a?￥?????|???1?￥?????￥?????|???ˉ???????￥?????|???o?|???§?￡?????|?′???¨?·???￥?????¤?1???¨?§???§?????¤?????¤???a?￥?????￥?§???￥???￠?¨?±???￡?????|?μ?a?￥?§???ˉ?????￥?????¤?????¤?o???¤?????¤?????|?????￥?°???§?????¨???￡?§?????§???????￠???￥?￥?3?|???§?ˉ?????￥?￥?1?§???±fashion?ˉ?????§???±?????3?¤?1???ˉ?????§???±?￥?¨?±?¤?1???ˉ?????§???±?￥?????￥???| ?ˉ?????|?????￥?????§?????|?′???ˉ?????|?????￥?????￥?????￥?????ˉ?????|?????￥?????￥?????¤?o???ˉ?????￥?1???¤?????￥?1?????????§?????|???o?ˉ?????¨?ˉ?-???￡???§?????￥?????ˉ?????￥?????|?????¤?????￥?¤?±?|?????|?????|?????|???§?ˉ?????|???ˉ?￥?????￥?????￥???¤???????|?????¨???¨?¤?o?o?￥?????|???￠?§?????￥?￥?3?￥?????¤?o???ˉ?????¨?????¤?o?o?¤?????￥?????¤?????|?????§?????§?￠?§?|?μ?a?¤???￡?¨?¨???¤?o?o?￥?°??S?￥???¨?|?μ?a?￥?§???¨?o???¤?????§???μ???-?????????¤?????￡????

?￥???¨?￥?????￥???????????￥?????￥?????§?????|?????￥?????ˉ?????§?￠?§?|?μ?a?|?-?￡?￥?￥???¨?????¨?ˉ?·?¤?o???|???°?§?????¤???￡?¨?¨???¤?o?o?￥?°??S?￡?????¤???o?¤?o???¨?????§?￠?§?|?μ?a?￥?????￥?????§?????¤???a?|???§?|???′?§?a???￥???o?ˉ?????§?￠?§?|?μ?a?￥?????¨?????¤?o???￥?°??S???????§???μ?§?2???|???a?￡?????|?????|?????§?-???¤???a?|???§?ˉ?????¤???￥?￥?°??S?¤?????¤???o?￥?????|?????§?????|?o???￥?¤?′?ˉ?????¤???￥?§?￠?§?|?μ?a?￥?§???¨???a?§?§?°?ˉ?????￥?????|?????§???¨?|???·?￥???¨?￥?????￥?????¤?????¨?·???§?￠?§?|?μ?a?¤?o???￥???¨?￥?°?±?￥?￥???￥?????¤?????￥?o?·?§?????|???￥?¤?o???ˉ?????¨?·???￥?°??S?￥???¨?¤?o???￥???¨?¤?????|???·?ˉ?????¤?????¨?????¤?????§???￥?¤?????¨?§???￥?ˉ?1?§?￠?§?|?μ?a?¤?o?§?§?????￥?￥???|?????￡????

?§?????¨?????￥?????¤?????|?????|?????￥???o?§?????￥?????￥?????¨???￥??????4I?￥?????￥?????¤???-?ˉ????inpiduality?¤???a?|???§?￥?????￥???o?¨?°???ˉ?????￥?????|???1?￥?????￥?????¨?|???￥?-?|?¤?????￠?????¨?ˉ?′?¤?o?o?¨?ˉ???￠?????ˉ???? ?￥???°?￥???·?§?????￥?????|???1?￥???￡?￥?????￥???a?¤?????|?????¤?o?o?|?????¤?1???￥???????????ˉ?????§?????|?°???¤?????¤?????|?????¤?????¤?????￥???ˉCCTV?￥???￡?￥?????§?????￥?????￥?????￥?ˉ?1?¨?ˉ???ˉ?????¨?????|???ˉ?￥?????|?????￥?????¤?????¤???a?|?????¨?????|?????¨?????|?????|?????|?????|?????§?????§?????§?????¨?????¨?????￥???|?§?????¤?????|?????§?????￥?ˉ?1?¨?ˉ???￡?????￥?????§?????￥???￠?¨?±???¨???o?￥?????￥?§???¤?o?o?￥?¤?§?￥?????￥?￥?￥?|?????￥?¨???¨???¤?¤???o?ˉ?????¤?o?§?￥?????￥?°?±?￥?????¤?o?o?¤?????|???·?ˉ?????¤?1???¨?|???|?????¤???a?|???§?￡?????￥???¨?¤?????§?????¨???￥???????|?????¤???￡?ˉ?????￥?￥?￥?|?????￥?¨???§?????§?????¨???o?¨?????¤?????¨?????￥?????￥???¨?¤?????￥?±???￥?????|???3?¨?????ˉ?????¨???????????¨?????￥???¨?§?¤???¤?????￥?a???¤?????|?????¤???￡?ˉ?????¨?????§?§???¤?o?§?￥?????¤???a?|???§?¨?????￥?¤???|???′?￥?????§?????§?????§?????|?????￡?????¤?????¤?1???￥?????§?????¤?o?§?￥?????￥?????¨?￡???￡?????￥?????§?￥?￥?§?????￡?????¤?????¤?????￥?????§?????§?-???§?????|?ˉ???ˉ?????¤?????¤?????￥?????|???1?￥?????￥?????|???ˉ?|?????¨?????￥?¤???¤?????§???°?￥?????￥???????????¤?????¤???a?¤?????¤?????|?????¨?????¤?o?§?￥?????￥?????§?????￥???￠?¨?±???§?????￥?1?3?￥???°?ˉ?????|???ˉ?|?????¨?????￥?¤???￥???????????￥?????§?????￥???￠?¨?±???￥?????￥?????§?????¤???a?|???§?§?????￥?1?3?￥???°?￡????

?§?￠?§?|?μ?a?￥?????￥?????|?????¤?????|???1?￥?????¤?1???￥?????￥???ˉ?¤?o?????????¨?????￥?????￥?????￠?????|?|?¨?￥?????|?????|?????￥?????¤?????¤???·?￥?????￠?????§?????|???·?￥?????|?¨???￥?????￡?????¤?????§?????|?????|?????¤???￡?¨?¨???¨???2??????TVC?￡?????￥?1?3?????￠?￥?1???￥?????§?-???¤?????|???-?ˉ?????￥?ˉ?1?¤?o???|?????¨?′?1?¨?????|???￥?￥?????¤?????|???ˉ?|???￥?¨???2?¤?????￥?±???¤?o???|???¨???????￡?????￥?°?¤?￥?????|???ˉ?￥???¨?|?????|?????¤???￡?¨?¨???|?3???|???￥?§?????¤?????￥?¤???ˉ?????§???±?¤?o???¨???1???????|?????￥?o?????????￥?????ˉ?????|?????¨?′?1?¨?????￥?ˉ?1?|?????|?????¤???￡?¨?¨???|?????￥?·?2???o???|???¨?￡?????¨?????§???°?￥???¨?|?μ?a?￥?§?????????¨?????|?¨???|?????￥?°??S???o???¨???￡?|?????|?????|???§?|?????ˉ?????¨?????|?????|?????|?????|?????￥?????￥?????￠?????|?-?￡?￥???¨?¤?????¨?o???¨???1?￠?????ˉ?????￠?????|?????|?????￠?????¤?????§?2???¤?????¤?o???￥???¨?ˉ?????|???′?￥???o?§?????￥?￠???￥?????¤?o???§?2???¤?????§???????????§?????￥?o?|?ˉ?????¤?????￥?¤?±?¤???o?¤?????§?????¤???3?¤?????|?????￡????

2?￡?????§?2???￥?|???§?????￥?????￥???1?|?????|?????ˉ?????|?′???¨???￡?¤?1???|?????￥?°??

?￥???a???????|?????§???-?????1?ˉ?????￥???a???????|?????|?μ?a?￥?§???ˉ?????§?￠?§?|?μ?a?￥?§???¤???￥?￥?§???¨???a?§?§?°?ˉ?????¤?????¨???3?￥?¨?±?¤?1???￥?????￥???|?ˉ?????¤?????¨???3?§???-?§???1?¤?o???¤?????ˉ?????¤???￥?§?????§???1?￥???￡?￥?????¨???￡?§???1?¨?ˉ???ˉ?????￥???a?§?§?°?￠?????￥?¤?§?￥?§???￥?¤?§?￠?????￡?????￥???ˉ?¤?????¨?ˉ?′?ˉ?????§?????￥?????|???′???????ˉ?????|?????¨?????￥?°???§?????|???′?¨?????￡?????§?￠?§?|?μ?a?￥?????￥???1?|?????|?????§?????§?????￠?????￥?????￥?¤?§?|?????￠?????§?-???§???￥?¤?1???￥?????|???￥?¤?o???￥?·?¨?￥?¤?§?¤?????§???¨?￡?????§?￠?§?|?μ?a?￥?§???￥?????￥?????¨?§???¨?§???§?????§???1?ˉ?????￥???￡?￥?????§???-?¨???￡?ˉ?????|?????¨?????¤?o?2?|???μ?ˉ???????????|?????¤?????￥?????￥?????￥?????￥?????|?????|?????¤?????§?????ˉ?????|???1?￥?????￥?????￥?????¤?????￥?????¤?????§?????ˉ?????￥?¤?§?￥?????￠?????§?￠?§?|?μ?a?￥?§???ˉ?????|?????￥?????|???μ?￠?????￡???????￠???|?????§?￠?§?|?μ?a?¤???￡?¨?¨???¤?o?o?￥?°??S???￡???¨?????￡????

?§?￠?§?|?μ?a?￥?§???￥???￡?|?????¤?????￥?????ˉ?????￥?????|???1?|???′?¤???o?§?￠?§?|?μ?a?￥?§???￥?????￥?????¤?????￥?±???￥?????￥???1#?§?????§?????|?′???¨???￡# #?|?????￥?°???￥?¤?§?|??????????#?§?-???ˉ?????￥?·?§?￥?|???§?????￥?°???|?????¨?????|?′???¨???￡?￥?????￥?????￥?|???¨???￡?￥?????￥?????ˉ?????§?????￥???ˉ?¨?°???￥?????§?????¤?????§?????§?????￥?a???§?????ˉ?????¨?????§?￠?§?|?μ?a?￥?§???￥?§???§?????¤?????|?????¨???????????|?????￥?????￥?o?|?￥?????¤?o???￥???¨?§?????￡????

3?￡?????|?????¤?o???￥???¨?ˉ?????¤?????￥?????￥????

?￥?????￥?¤???¤?????¤?????¨?????§?????￥???????????¤?o???￥?????|???1?￥?????￥?????ˉ?????¤?????|???ˉ?¤?????§?????§?????￥?????￥?????|?2?????????§?????|?????§???′?¤?????§?????|???1?|?·?±?¨?????￥???o?ˉ?????¨???±?￥?????￥?¤???|?????????′?￥?????￥?????￥?-???ˉ?????￥?ˉ?1?§?????￥?????§?????¤?o???￥???¨?￥???′?§?????￥?ˉ?1?|?????￥?????ˉ?????￥?????￥?????¤?o???￥???¨?￥?ˉ?1?§?2???¤?????§???????????|???§?￥???±?￥?????¤?????|???′?￥?¤?§?￡?????§?￠?§?|?μ?a?|?????¤?????￥?????￥?????￥?????¤?????￠?????§?????￠?????￥?????￥?????§?????￥?????|?????ˉ?????¤???￥"?|?????¤?o???￥???¨?ˉ?????¤?????￥?????￥????"?¤???o?￥?????￥?????ˉ?????￥?????|?????￥?°?????????￥?????|?ˉ???¤?????¤???a?§?2???¤?????￡?????|?ˉ???¤?????¤???a?|?????￥???¨?|?????¨?′?1?¨?????¤?o???￥???¨?ˉ?????￥???o?§?????|?????|?????¤?????§?????¨?????|???￥?￡?????§?￠?§?|?μ?a?¤?????§?????¤?????￥?¤???|?????￥?????￥?????￥?????￥?§???ˉ?????￥?ˉ?1?¨???3?￥?°??90%?§?????¨?ˉ???¨???o???????￥?????|?????¤?o???￥???¨?￡?????????¤?|?-?¤?¤?1???￥?¤???ˉ?????￥?ˉ?1?|?????|?????￡?????|?????¨?§?????￠???¨?￠???¨?|???¤?????￥???¨?￥?????¨?μ?·?¤?o???￥???¨?ˉ?????￥?ˉ?1?¨?????|???1?￥?????￥?????¨?|?????????¨?????￥?¤?§?￥?????|?????￥???′?¨???￡?§?????¨?ˉ?????￠???ˉ?????¨?????|?????|?????§?????￥?????¤?????|?????|?????￥?????¨?o???￥?????§?????|?????¨?§???ˉ?????¤?????¨?????¨?????￥???°?￥?±???￥?±???¤?????|???-?§?????|?????|?????￡????

?? 4?￡?????￥?????§?o?μ?¨?????|?¨?a?ˉ?????¨?μ???|?o???|???′?￥????

?￥?????￥?????¨?????¨???￥?¤?o?|?￥?|???￥?????§???±?|?????ˉ?????￥?￥?1?¤?????|???ˉ?¤?????¤???a?¤?o?o?§?????ˉ?????¤?1???¤?????|???ˉ?¤?????¤???a?¤?o?o?§?????§?????¨?????ˉ?????¨?????|???ˉ???????¨?|???￥?¤?§?￥?????§?????|?????§?????|???o?|?????¨???????????§?????|?-???|???2?|?????¨?????ˉ?????¤?????§?????¨?μ?·?¨?????￡?????§?￠?§?|?μ?a?￥?§???|?·?±?¨?°???￥?????￥?????￥?????¨?°???￥?????￥?±???¤?1?????????ˉ?????¤?????￥?????￥?¤?§?¨????V?￥?????§?o?μ?¨?????|?¨?a?ˉ?????|?¨?a?|?????￥?????￥?????￡????2012?￥?????￥?o???¨?????ˉ?????§?￠?§?|?μ?a?￥?§???|?????￥???¨?|???°?￥?????￥?????|?????|?????￥?±???¨?????￥?????|???¨?￥???o?￠?????￥?????￥?????￥?????§???-?|?????§?§???￥?￥???￥?????|?????¨?????￠?????|?′???￥???¨?ˉ?????|?????|?′???￥?????|?′???¨???￡?￥?¤???￥?????§?￠?§?|?????|?′???￥?????|?′???¨???￡?￥?¤???￥?????§?￠?§?|?μ?avs?|?????￥?1?2?￥?????￥?????￥?????|???°?￥?????￥?????¨?????¨?￠?????????¤?????|?????|?′???|?????¨?????|?′?￥?¨?′?′?￡????MOTOPad+Rimowa?|?????¨?????§???±+?§?￠?§?|?μ?a?|?′???¨???￡?|???2?￡?????￠???|?￠???|?ˉ?????￥?????¨?μ?·?¤???¤?￥?????￥?????￥?????§?2???¤?????§?????￥???o?§?????￥?????￥?o???ˉ?????|???°?￥?????￥?????|?????|?????￥?±???￥?????|???1?￥?????￥?????|?′???￥???¨?¨?????¨?ˉ??2700?¤?????|?????ˉ?????§?￠?§?|?μ?a?￥?????￥?????|?′???￥???¨?¨?????¨?ˉ??3600?¤?????|?????￡????

?￥?-???|???°:?￠?????￥???·?¤?????￥?-?¤,?￥?????|???????????￠?????ˉ?????§?￠?§?|?μ?a?￥?§???|?????§?????￠?????|???￥?¨?????§?????|???ˉ?|?????￠?????§?????￥?????￥?????ˉ?????¤?????￥???¨?|?????|???????????|???±?ˉ?????￥?????§?o?μ?¨?????|?¨?a?§?????￥?ˉ?1?¨?±???¤?????|?????|?????￥?±???￡???????￡???￥?????￡????it?￥???°?¨?????|???1???￠???¨?￠???§?-???ˉ?????|?????￥???o?§?￠?§?|?μ?a?￥?????￥?????¨?????￥?????￥?????￡?????§?????ˉ?????¨?????|?????¤?????¤?????￥?????¤?????¨?°???￡?????|?2?????????￡?????|???o?|???§?§?????￥?????¨???ˉit?§???·???????¤?????|?????¨?????ˉ?????§?????ˉ????

?¤?????￡?????¤?o?o?￥?????§?￠?§?|?μ?a?￥?§???ˉ?????|?????¨?μ?·?|?μ?a?￥?§???§?????§?????￥?¤?′?|???￥?ˉ?????¨?§?￡?§?????￥?????￥?????¨???￥???????¤?1????????

?????? ?|?μ?a?￥?§?????￡?????????§?????¨?????￥?????¨???′?￥?????§?????￥???a?¤?o???§???????a???ˉ?????|?????¤?????|?????¨???§?￥???￥?¤?????ˉ?????¨?§?￡?§?????|?μ?a?￥?§???§?????￥?????¨???￥???????¤?1?????????￡????

1?￡?????¤???-?￥?????￥?￥???§?￠?§?|?μ?a?ˉ?????|?-?￡?￥?????￥?￥???￥?????￥?????ˉ?????¤?????|???¨?¤?????¨?????§?????¨?????ˉ?????￥???°???????￥????style?§???¨?|???·?§?????|???￠?￡????

?￥?????￥?????¤?????￥?????§?????|?????￥?¤?§?§?????￥???o?￥?????¤?1???¤?????￥???¨?¤?o???¤?o???￥???¨?￡????Web1.0?|?????¤???￡?ˉ?????§???¨?|???·?￥???a?|?????¨???3?|???μ?ˉ?????￥???a?¨?????￥?????￥?????￥?????￥?????§?????￥?￡?°?????3?ˉ????Web2.0?|?????¤???￡?ˉ?????§???¨?|???·?|???￥?|?????¤?o???￥???′?￥?·?′?ˉ?????￥?????￥???o?￥?ˉ?1?￥?????§?????§?????§???±?￡?????|?μ?a?￥?§???????¤?¤?o???￥?????|???￥?¨???a?￥?·?±?§?????¨???a?|?????|?????|???o?￥?¤???ˉ?????¨?????§???¨?￥?????￥?????￥?????|?????￥?1?3?￥???°?ˉ?????￥?????￥?±??#?§?￠?§?|?μ?a?|?′???|???μ?￥?-???￥?¤?§?¨?μ??# UGC?￥?¤?§?￥???????????ˉ?????¨?????§???¨?|???·?￥?????¤?????￥???°?|???o?|???§?￥???????????§?????§?????|???￠?¤?1???¤???-?￡?????￥?|???|?????¨?ˉ?′?|?μ?a?￥?§???§?????¨???a?¨?ˉ?′?¨???a?¨?ˉ???|???ˉ?|???¨?¤?????¨?????§?????¤?????§?????§?????¨?????§?????¨?ˉ???ˉ?????????￡?¤?1??#?§?￠?§?|?μ?a?|?′???|???μ?￥?-???￥?¤?§?¨?μ??#?￥?°?±?|???ˉ???????￥????style?§?????§???¨?|???·?§?????|???￠?￡????2011?￥?1?′10?|?????¤?????￡?????¤???-?￥?????§?????¨???￥?|???￥?￡???????????¨?????§?????¨?????|?±???￥????style?§?????§?o?￠?§?§???￥?ˉ???|?????ˉ?????|?????¨???¤?¤???o???????￥?????¨?????￥???o?¤?o???￠?????|?????￥?????￠?????ˉ?????¨?????§???¨?|???·?￥???????????|?¨???¤?????¤?????￥?????¤?????ˉ?????¤?o?§?§?????¤?o???|?????|???°?¨?????|???1?￥?????￥???1?￡?????￥?????¤?????¨?????|???1?￥?????￥???1?|?????¨?????￥?1???¤?????¤?????￥?????¤?????¤?o?§?§?????￥?¤???￥?¤?§?§?????￥???±?￥?????￥?????ˉ?????¤?????|?????|???°?￥?????￥???1?§???1???????￥?°???¨?????￥?????￥?°?±?￥???ˉ?¤???￥?|?¨?a?|?????￥???¨?§?????￥?¨?±?¤?1???§?????￡?????¤?o?o?|?°???§???¤?¤?????§?????￥???????????|???ˉ?¤?????￥?¤?§?§?????ˉ?????§?????¨?????¤?o?o?§?????￥???????????ˉ?????|?????¨?????|???ˉ?￥?ˉ?1UGC?|?????￥?￥???§?????|?3?¨?¨?§?￡?￡?????￥???¨?§?????￥?????|?????§?§???￥?￥???¤?1???|?????ˉ?????|?μ???|?±???|???ˉ?￥???o?￥?¤???￥???°?￥?±?±?§?￥?-?￥???o?|?????|???????????￠?????§?§???￥?￥???￥?¤???￥???°?￥?±?±?￥???￡?¨?¨???￠?????ˉ?????¤?????|?μ?a?￥?§???|?-?¤?¤?????????￥?§?????￥?????￥?o???ˉ?????|?????￥?????|???2?￥?????￥?·?￥?¤?1???￥?|???￡????

???￥?¤???§?????￥???°?§?????ˉ?????|???′?￥?????§?¤???¤?????￥?????§?????§?????¨?μ???|?o??

?§???-?|?????￡????open?￡?????|???￥?§?????¤?????|?????ˉ?????|?μ?a?￥?§???¤???￥?¨?°???¤?????§?????￠?????￥?????|?????￥?¤?§?|?3???￠?????ˉ?????§?????§?????¤?o???¤?????￥?¤???|???￡?¨?????§?????ˉ?????￥?????|?????￥?1???¤?????￥?±???¤?o???§?￠?§?|?μ?a?§?????￥?¤?????|???￥?????¨?°???¤?????￥?????|?2?3?ˉ?????¨?°???¤?????￥?ˉ?1?¨?±???|???μ?§?????￥?????¤?o?o?￡?????￥?????￥?????￡??????????V?￡?????¨????V?￡?????¨?????¤?o?o?¤???￥?￥?????|???????????§?????￥?????ˉ?????¨?°???¤?????￥?????￥???1???￡???¨???￡?￥?1?????????ˉ?????¨?????¤?o?o?￥???????￠???§?￥???¤?????ˉ???????￠???￥???·?￥?????￥?o???￡????

?|?????¨?????|???ˉ?￥?????|???1?￥?????￥?????§?????￥???°?￥?o?????????￥???·?¨?μ???§?￠?§?|?μ?a?§?????￥?????|?§???￥?????ˉ?????￥?????￥?¤???¨?ˉ?′?ˉ?????￠?????????￡?¤???a?￥?°???§?????￥?????|?????|???ˉ?￥?¤?§?￥?????￥?¤???|???￥?¨?·???|?????|???￠?¨?????￥?¤???￥?ˉ?1?¨?±???ˉ?????￥?????|?-???¤?o???ˉ?????￠???? ?|?2???|???3?￥???°?ˉ?????|?μ?a?￥?§???§?????§?????￥?????¨?????￥?????￥?1???§?????|???′?￥?????¨?μ???|?o???ˉ?????￠?????|?????￥?????ˉ?????????????????|?????¤?????¤?????¨?????|???o?¨?μ?·?|?????|???￥?￥???±?￥?????¨?????￥?????§?????￥?￥???§?????|?????￥?¤???￥?????ˉ?????￠?????￡???????????¨?????¤?????￥?????¤?????§?????￥?????￥?￥???¨?°???¤?????¤?????|?????§???-?￥???3?|?????ˉ?????§?￠?§?|?μ?a?￥?§???§???-?|?????|?′???|?o?￠?§?????￥?????§?????|???§?|?????¨?·???§?????¤?o???￥?????ˉ?????|?????¤???o?§?′?§?￥?ˉ???￥?????￥?????¨?????§?????|???′?¤???a?|???°?|?μ?a?￥?????￥?????￥?1?3?￥???°?§?????|?????§?????￥???????????ˉ?????￥?1???¨?·?3?￥???o?¨???a?¨?o???§?2???¤???????????§?o?§?ˉ?????￥?????§???°?|?????￥?1???￥?o?|?￥?????￥?¤???￥?±???§?o?§?§?????¤?????|???-?￡????

?￥?????§???????????¤?????ˉ???????§?o???¤?????§?o???¤?????¨?????¨???￥??????

?|?μ?a?￥?§???￥?????￥?????§?????§?????§?????ˉ?????￥?1???¤?????|???ˉ?¨?|?????????¤?????§?????¨???￥???????|???1?￥?????§?????￥?????ˉ?????§?????￥?????ˉ?????§?????¨?????￥?????¤?????|?????￥???¨2012?￥?1?′?¤???-?￥?????￥?????￥?????￥?¤?§?¤?????¤?????|?????¨???2?¤???-?|?????￥???°?¤???????￠???¨?ˉ???￠?????¨?????￠?????￡???? ?§?￠?§?|?μ?a???????¨?????￥???¨?§???μ?¨?§???￡?????§?????§?????￥?1???￥?????￡?????¨???|?¤?????￥?1???￥?????￡?????§?????|?ˉ???¨?§?????￠???￡?????|?????￥?????¨???ˉ?|?????￥?¤???|?????|?????￥?????￥?????￥?????￥?????¤???￥?￥?????￥?????¤???o?¤?????|???-?￥?1?3?￥???°?§?????|?′???￥???¨?ˉ?????§?￠?§?|?μ?a?￥?§???¤?????§?o???¤?????¨?μ?°?￥???°?§?o???¤?????ˉ?????|?????¤???o?￥?¤?§?¤?????§?????|?′???§?????¨?′?′?￥?????¤?????¤???′?￡?????|???a?|???￥?|?????¤?????§?????¨???￥???????ˉ?????￥???3?￥?°???¨?????￥???￥?￥?¤?§?|???′?￥?????§?????|?·?·?￥?a???¤?????|???-?|?????¤???￡?￡?????¤?????§?????￥?a???¤?????￡?????§?????§?????￥?a???¤?????¤?????￥?????¤?o?2?ˉ?????￥???±?￥?????¤???o?§?￠?§?|?μ?a?￥?????§?????￥?????|?????￡?????¨?????￥?????￥?????¤???￥?§?￠???§?????￥?????￡?????¨?????￥?????￥?????§?????§???1?¨?′?¨?|?????¤???o???????|???￥?§???°?￥?????¨???￥???????￥?????§?????§?????¨???￥???????§???????????¨?·?ˉ?￡?????￥?????￥?????¨???￥???????|???ˉ?|?°?′?|???§?§?????ˉ?????|?°?′?¤???￥?|?????￥???￠?￥???￥?|?????????′?ˉ?????????°???a???￥?¤???¤?????¤?1???¨???3?￥?????￡????

Web2.0?|?????¤???￡?￥?¤?§?¨?????¨?ˉ???|?°?′?¤?o???￥???¨?§?????§?????￡????

?¤???o?¤?o???|???′?￥?￥???§?????|?????￥?????§???¨?|???·?￥?????¤?????§???-?|?????ˉ?????§?￠?§?|?μ?a?|???¨?￥???o?§?±???§?????¤?????¨?ˉ?′?|???-???????§?????§????#?|?????§?????|?????|???￥?￥?????¨???￡?§?§??#?ˉ?????¨?????§???¨?|???·?¨???a?¤?????|???-???????ˉ?????￥?????￥?????￥?-?￡?§?????￥?????¨???￡?¤?????¨?§???￡?????￥?¤?§?￥?????￥???ˉ?￥???·?￥???·?|???￥?§?????§?￠?§?|?μ?a?¤???￡?¨?¨???¤?o?o?￥?°??S?￡?????￥?????￥?-???¨???±?￡?????￥?°??P?¨?????￥?????§?-???§?????¨???￡?|???±?ˉ?????|???1?|?????¨???a?￥?·?±?§?????￥?????￥?￥???|???-???????ˉ?????￥?1???￥???°?|???°?|?μ?a?￥?????￥?????§?§???￥???o?¨???a?￥?·?±?§?????§?????￥?????|???-???????￡?????¨???·?￥?????￥?￥???￥?????§?????§?§???¨???￡?§?????￥?????¤?????§?o?·?§?o?·?￥?????￥?????|?????￥?￥???￥?????ˉ?????￥?????¤?o???¤?????§???¨?￥?????￥?????ˉ?????|?????¨?μ?·?|???°?¤?????¨?????§?????¤?????|???-?￡????

?§?????§?????|?????¤???￡?ˉ?????¤?????|???ˉ?§?????¤?????|???-?|???1?￥?????ˉ?????|?????¨?′?1?¨?????§?????|?????¨?′?1?|?¨???￥?????|?-?￡?￥???¨?|?????§?????￥?????￥?????ˉ?????§???¨?¨???2?￥?????|???????·?§?§???§???1?￥?????§?????¨?ˉ???¨?ˉ?′?￠?????￠?????|?????¤?????|?-?￡?￥?¤???￥???¨?¤?????¤???a?|???′?¤???o?￥?¤???|?????§?????¤???￥?|?????¨?′?1?¨?????¤???o?¤???-?￥?????§?????¨???￥???????|?????¤???￡?￡?????￠?????¨?????¤???a?|?????¤???￡?ˉ?????¨???￥???????¨?????¨?????¤?o???¤???￥?¤?o?§?￥?????¤???o?￥???o?§?????§????1.0?|?????¤???￡?￥?????¤???￥?|?????¨?′?1?¨?????¤???o?￥???o?§?????§????2.0?|?????¤???￡?ˉ?????¨?????￥???￥?|???′???????￥?±???§?????¤?o?o?|?????¤?????¤?1???§?????|?????¤???￡?￡?????|?μ?a?￥?§???§?????¨?????￥???o?ˉ?????|?-?￡?|???ˉ?￥???o?¤?o???￥?????￥?ˉ?1?￥?????￥???o?§?????|?????|?????ˉ?????￥?ˉ?1?|?????¨?′?1?¨?????§?????|?·?±?￥?????|?′???￥?ˉ???ˉ?????￥?1???￥?????￥???o?￥???????????￥?????￥?o???ˉ?????¨?μ?°?￥???°?§???¨?|???·?￥?????¤???-?￡?????¨?μ?°?¨?????￥?????|?????¤???￡?ˉ?????¤?????¨?μ?·?|?μ?a?¨?μ?·?|???￥?￡????

愛華網(wǎng)本文地址 » http://www.klfzs.com/a/9101032201/66166.html