愛華網(wǎng)喜力(Heineken Brouwerijen8206;)(我國臺灣地區(qū)譯為"海尼根"),是一家荷蘭釀酒公司，于1863年由謝拉特8231;艾迪恩8231;海尼根（Gerard Adriaan Heineken）于阿姆斯特丹創(chuàng)立。2006年，喜力在世界65個國家擁有超過130家釀酒廠，聘請約64,000人。共釀制超過170種頂級，地區(qū)性及特制啤酒。
喜力全年啤酒生產(chǎn)量為121.8百萬升(hectoliters)，是世界第4大啤酒釀造商，排名在InBev、SABMiller及安海斯-布什之后。 喜力博物館 位于荷蘭阿姆斯特丹的喜力釀酒廠于1988年關閉，建筑物被改裝成為喜力博物館(名為Heineken Experience)，但仍保留喜力釀酒廠的字樣。博物館展出喜力啤酒的歷史及釀造過程，在展覽行程結束處設有一家酒吧，讓參觀者品嘗啤酒。 該企業(yè)品牌在世界品牌實驗室（World Brand Lab）編制的2006年度《世界品牌500強》排行榜中名列第一百二十五。 喜力英文簡介
Heineken International is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2006, Heineken owns over 130 breweries in more than 65 countries and employs approximately 57,557[1] people. It brews and sells more than 170 international premium, regional, local and specialty beers, including Cruzcampo, Tiger, 379;ywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and of course Heineken Pilsener. Heineken claims that the original Heineken recipe has not changed since the beer was first produced nearly 150 years ago. With an annual beer production of 121.8 million hectoliters, Heineken ranks as the fourth largest brewery in the world after InBev, SABMiller, and Anheuser-Busch. Heineken‘s Dutch breweries are located in Zoeterwoude and ‘s-Hertogenbosch. The original brewery in Amsterdam, closed in 1988, is preserved as a museum called Heineken Experience. 喜力歷史 Heineken brewery Former Heineken brewery in Amsterdam, now the Heineken Experience The Heineken company was founded in 1864 when the 22-year-old Gerard Adriaan Heineken bought a brewery known as De Hooiberg (the haystack) in Amsterdam. In 1874 the brewery‘s name changed to Heineken‘s Bierbrouwerij Maatschappij, and opened a second brewery in Rotterdam in 1874. In 1886 Dr. H. Elion, a pupil of the French chemist Louis Pasteur, developed the "Heineken A-yeast" in the Heineken laboratory. This yeast is still the key ingredient of Heineken beer. In 1887 Heineken switched to the use of bottom-fermenting yeast. The founder‘s son, Henry Pierre Heineken, managed the company from 1917 to 1940, and continued involvement with the company until 1951. During his tenure, Heineken developed techniques to maintain consistent beer quality during large-scale production. Henry Pierre‘s son, Alfred Henry "Freddy" Heineken, started working at the company in 1940, and 1971 was appointed Chairman of the Executive Board. He was a powerful force behind Heineken‘s continued global expansion, and while he retired from the Executive Board in 1989, he maintained involvement with the company until his death in 2002. After World War I, the company aimed more and more on export. Three days after Prohibition ended in the United States, the first Heineken shipment landed as the first legal shipment of beer. From that day on, Heineken has remained one of the most successful imported beer brands in the United States. Purchasing breweries During this period, Heineken tried to increase its stock price by purchasing competing breweries and closing them down. After World War II, many small breweries were bought or closed, damaging the perse beer culture of the Netherlands. In 1968 Heineken merged with its biggest competitor, Amstel, and in 1975 opened a new brewery in Zoeterwoude. The Amstel brewery was closed in 1980, and its production moved to Zoeterwoude and Den Bosch. 另 殼牌 喜力 喜力是殼牌的一個著名潤滑油品牌,英文名為HELIX。目前殼牌向中國市場提供的潤滑油主要有超凡喜力、非凡喜力、特級喜力和紅色喜力等產(chǎn)品，由于殼牌喜力潤滑油享有高科技專利配方，具有良好的抗氧化性，極佳的清潔分散性，優(yōu)異的低溫冷啟動性和高溫抗磨性，符合先進國際環(huán)保標準等技術特性，能夠有效保護和延長發(fā)動機壽命、降低燃油消耗，得到眾多汽車制造商的誠意推薦，并深受全球廣大消費者的青睞。
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