成功活動管理培訓

中國上海

2011 年7月25-26 日

馬汀令可公司將于2011年7月25日至26日在上海舉辦成功活動管理的培訓活動。

參加此次為期兩天的培訓課程，您可以獲得 14個PDU。

培訓描述：

無論您負責的是公司的一個聚餐，一個銷售培訓方案，或數(shù)百萬美元的新產(chǎn)品發(fā)布活動，你將會在這個訓練里發(fā)現(xiàn)你一直等待的內(nèi)容。本課程審慎和巧妙地把行之有效的項目管理的原理運用于兼具藝術(shù)和科學性的活動管理，從而產(chǎn)生一個嶄新，新鮮，高效的管理企業(yè)活動的系統(tǒng)。

這兩天的互動活動管理培訓將提供給參會者達到成功的工具。培訓的范圍是精心安排的，把一個系統(tǒng)的方法運用到活動管理的各個階段，包括啟動，規(guī)劃，實施，直至活動結(jié)束，以最大限度地促進您的成功。每個階段將通過選擇，監(jiān)控，交流和文檔的流程來分析。

誰應(yīng)參加:

任何目前直接或間接關(guān)系到組織活動的人將從這次培訓中受惠。以下類別的人會發(fā)現(xiàn)這次培訓特別有用：

活動組織者

項目經(jīng)理

活動計劃者

營銷經(jīng)理

活動運營協(xié)調(diào)員

財務(wù)人員

采購人員

這次培訓涉及到的主題包括:

介紹活動管理 — 活動管理的事務(wù)；活動管理的各個階段，流程和核心價值

事件管理 — 管理時間；金錢和人力資源；信息系統(tǒng)；和利益相關(guān)者的關(guān)系

活動設(shè)計 — 活動的定義和條件；概念設(shè)計；事件規(guī)劃

活動營銷 — 整合營銷計劃；贊助；促銷和宣傳；網(wǎng)絡(luò)營銷

活動運營 — 選址；活動的后勤；通訊

活動的風險管理 — 防損；法律的遵守情況；健康和安全；應(yīng)急準備

有效利用活動管理工具和模板

如需進一步了解詳情，請聯(lián)系：

Shirley Hu

____________________________

Martin Linking Business Consulting Company Limited.

T: +86 28 8532 7678

F: +86 28 8532 6768

www.martinlinking.com

????????? ?Successful Event Management Workshop

????????????????????????? ??25th&26th July 2011

Shanghai, China

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MARTIN LINKING is convening the Successful Event Management Workshop on 25&26 July 2011 in Shanghai.

This two-day training course will grant you 14 PDUs.

Workshop Description:

Whether you are responsible for producing a company picnic, a sales training program, or a multimillion-dollar new-product launch event, you will find in this training you have long been waiting for. This course has carefully and ingeniously adapted the proven principles of project management to the art and science of event management, thereby producing a new, fresh, and highly effective system for managing corporate events.

This two days interactive event management workshop will provide participants with the tools to achieve success. The scope of the workshop is customized and presented to maximize your success in putting together a systematic approach into the various phases of event management from initiation, planning, implementation, the event to the closure. Each phase will be analyzed through the process of selections, monitor, communication and documentation.

Who Should Attend:

Anyone who is currently involved directly or indirectly in the event will be benefited to this training. People in the following categories will find the workshop particularly useful:

Event organizers

Project managers

Event planners

Marketing managers

Event operation coordinators

Finance

Purchasing

Topics Covered:

Introduction to Event Management — the business of event management; the phases, processes, and core values of event management

Event Administration — managing time, money and human resources; information systems; stakeholder relations

Event Design — event definition and conditions; concept design; event programming

Event Marketing — integrated marketing plans; sponsorships; promotions and publicity; internet marketing

Event Operations — site development; event logistics; communications

Event Risk Management — loss prevention; legal compliance; health and safety; emergency readiness

Effective use of event management tools and templates

For more information, please contact:?

Shirley Hu

____________________________

Martin Linking Business Consulting Company Limited.

T: +86 28 8532 7678

F: +86 28 8532 6768

www.martinlinking.com

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