愛(ài)華網(wǎng)???? 11月7日，三支以“光復(fù)單身”為主題的TVC廣告在東方衛(wèi)視密集滾動(dòng)播出了一整天，許多受眾在被廣告“叨擾”后不約而同地在網(wǎng)絡(luò)上搜索這支廣告背后的“故事”，網(wǎng)絡(luò)上大量的網(wǎng)友評(píng)價(jià)，往往都會(huì)”吐槽“”調(diào)侃“這廣告好煩，后面緊接著就補(bǔ)上了一句“活動(dòng)挺有意思、有創(chuàng)意，參與一下”。 在這次“失去理智”般的密集投放背后，是茵曼、裂帛、阿卡三家“互聯(lián)網(wǎng)女裝品牌”聯(lián)合導(dǎo)演的一次雙11主題活動(dòng)。無(wú)論是在電視上看到廣告或者是從網(wǎng)絡(luò)上瞥見(jiàn)視頻，進(jìn)入“光復(fù)單身”活動(dòng)主頁(yè)面之后，受眾可以選擇參與到活動(dòng)中并與三家品牌簽訂“合同”分享到新浪微博，[email?protected]，[email?protected]?￠?????|???￠?￥?¤???¤?????￥?¤???￥?????¨?o???§?????￥???￡?¨?¨???￠?????￡?????￡?????￡?????§???-?§???-?¤?????￥?¤???￥?????ˉ?????ˉ?????￥?????￥?¤???￥?????¨?o???ˉ?????￥???¨?|???°?|?μ?a?￥?????￥?????¤?????§?????¨?ˉ?????￠?????????¨?????￥???°30?¤?????ˉ?????￠?????￥?????|???￥?|?????|?????￠?????|?????￥?????¨?μ?·?§?????¨?ˉ?????￠?????????¤?????§?????¤?????￡?????|???¨?￥?1???|?????????′?¨?????￥?????¨?μ?·?¤?o???|???￥?|?????￥?????¤?????§?o?§?§?2???¤?????§???????????§???a?￡?????¨?????￥?2???§?-???￥?￥?3?|???§?§?????§?????|?????¨?§?????￠???¨?￠???§?????￥???3?|?3?¨?¤?????¤?o???￥???¨?￡?????￡?????￡?????|?????§?-???￥?????￥?????|???§?¨?????|?-?¤?????1?§?????§?????￥???????????￥?????§?????|???°?￥?-???¨???￥?????????????￥???￠?§?????¨???¤?ˉ?????|?-?¤?|?????|?′???￥???¨?|?????￥???￥?￥?????¤?????￥?????|???￥?￥?1???￥?????¨?′?1?ˉ?????¤?????¤???a?￥?????§?????￥?§???|?????￥???????????￥???￠???????￥?????¤?????¤???????￠???|?????|?????¤?????|?????|?????¨?????|?????ˉ?????￥?1???¨?????¨?ˉ?·?¤?????¤?????§???μ?￥???±?￥?ˉ???|?????¤?????|?????￥?????￥?????￥???±?¨?μ?′?¤?o???￥?????￥?????|???ˉ?|?????|?????ˉ?????¤?????|???°?￥?????¨?????|?????￥???°?¨?????¨?μ?′?¤?o???￥?????|?????|?????ˉ?????￥?????￥???°?￥???a?¨?????￥?????|?????|?????§???????????￥?????¤?????|???1?￥?????¨?§???|???-?￥???o?ˉ?????￥???a?§???¨?¤?o??13?￥?¤???§?????|?????????′?￡?????￡?????￡?????§???′?¨???3?￥????11?§?????|?????ˉ?????￠?????￥?????￥?¤???￥?????¨?o???￠?????￥?1???￥?????¤???-?§?????|?????|?????§?????|???μ?¤?????|???§?¨?￠???§?????￥?????￥?1???|?3???¤?????|???-?￡?????????¤?¨?????|?????|?????¤?????￥???????????￥?????￥?o???ˉ?????§???ˉ?§?????|?????|?????¤?1???￥?¤???ˉ?????¤?1???¨?????¤?o?o?§?????￥???°?¤?o???¤?o???¨?????§?????￥?????§?????￥?°???|???′?￥?????¨???￥???????￠?????§?????§?????|???′?￥?￥???￠?????ˉ?????￥?????￥???1?¨???￥???????￡?????¤???a?¤?????￥???￡?§?￠???￥?????????μ?￡?????§?????|?ˉ???￥?????¤?????|???-?￡?????¨?????|?????§???￥?|?????¤?o?o?￥?￡???§?§?°?ˉ?????¨???μ?|?????￡?????¨?￡???￥?????¨?????¤?????￥?1?′?￥?????|?????|?????¨?μ???¨?????￥???￥?ˉ?????|?ˉ???￥?????|?????￥???°?|?????§?????¨?????¨?μ?????￠?????????¤?????￥?°???¤?o???¤?????¤???a?¤?o???§???????????§?o?§?￡?????????¤?¤?o???¨???￥???????|?????￥?????§?????§?2???￥?????ˉ?????¨?μ???|?????￥?????￥???o?¤?1???§?????¤?o???¤?o???¨?????§?????￥?????§?????¨???ˉ?￥?????§?-???|?????￡?????????￡?¤?1???ˉ?????¤?????¤?????|???ˉ?￥???|?§?????§?????|???ˉ?|?????|???????????|?????|?????¤?o???¨?????§?????¤???·?￥?????§?????¤?o?o?ˉ?????￡?????￡???????????¤???-?|?????|?????￥?????????μ?￥?????§???-?¤?????|???-?￡?????￡?????|???3?¨?|???¨?????￥???°?¤?????|?????|?????|?????¤?????|???-?ˉ?????|???ˉ?￥???|???????¨?|???￥?¤?§???????§?????¨?μ?????????|?????￥???￥?ˉ?????￥???ˉ?¨?????￥?¤?§???????¨?μ?????????§?????|?????￥???￥?ˉ?????|???ˉ?¤???o?¤?o???￥?????￥?????|?????|?????§?????¤?????|???-?ˉ????562?|?????¤?????|???1?￥?????¨?§???￥?????¤?????￥?¤???￥?????§????15?§?§???§???1?¤?????§???μ?¨?§???￥?1???￥?????ˉ?????￥?????¤?????§?o?§?§?????|?????|?????￡?????¨?????|???·?§?????|?????|???????????§?o?§?|?2???|?????￥?????￥?????|???-?|?????ˉ?????￥???¨?????¨???????¤???-?￥???¨?¤?o??11?|????7?|???￥?¤?????￥?¤???￠?????￥?????§?????￠?????ˉ?????§???¨?|?????￥???°?￥?o???￥???¨?￥???a?ˉ?????￡?????￡?????￠?????￥?????￥?¤???￥?????¨?o???￠?????§?????￥?????|???￥?|?????|?????ˉ?????￥?????￥???±?￥?????￥?????￥?1???¤?????￥???¨?¤?o???￥?????|?????￥???¨?§???μ?¨?§???￥?±???￥?1???￥?????|?????￥?¤???￥?°???¨?§???¤?????ˉ?????|???′?￥???¨?¤?o???¨?????¤???a?¨?ˉ?????￠???¤?o???¤?????￥???¨?¤?o???¨?????§?????¤?????￥?????????μ?￥?????¨?|???§?????§?????￥?????¤???????????￡?????|?????¤?????￥?ˉ?1?¤?o???|?-?¤?|?????|?????|?????§?????¨?????¨?????￥?????¨???·?￥?1???¤?????|???ˉ?￥?????￥?????¤?????|?????￥?????¨?§???§?????￥?1???￥?????|?????|?????ˉ?????¨?????|???ˉ?¤?????¤???a?¤?o???¤?????￥?????¨?ˉ?????￠???ˉ?????¨?????¨?????¤???a?|?????|?????¤?o???¤?????|?????¤???o?￥?????¤?????§???-?¨?????§?????¤?o?¤?§???1?￥???￠?|?????￥?????§???-?§?????¤?????|???-?￥???????????￡?????￠?????￥???????????￥?????§?????|???°?￥?-???¨???￥?????????????￥???￠?￥???ˉ?|?????§?????§?????¤?????|?ˉ???￥?ˉ?1?￡?????|?????￥?????¨???￥???????￡?????¨???°?¨?????¨?ˉ?′?￡?????¤?????¨?????¤?????|?-?￥?¨?§?￡?????????????ˉ?????￠?????￥?|???|?????|?????§???§?|?-?￡?￥?????§?????|?????|?????|???1?￥?????|?????§???1?¤?????￥?????￥?????￥???¨?￥?????￥?¤???§?????¤?????￥?????|?????|???μ?ˉ?????¨?????¤?????|?????￥?1???￥?????￥?????￠?????￥?????￥?¤???￥?????¨?o???￠?????§?????¤???????￠???|???1?|?????¤?????¤?????|?????¤?o?o?¨???°?¤?????ˉ?????¤?1???¤?????¤?????|?????¤?o?o?￥?????§?????¤?????|???￥?|?????|?′???￥???¨?¤?????|???ˉ?￡?????¨???????????¤???-?￥???¨?¤?????￥?¤???¤?????|???-?|?????￥???¨?|???-?￥???o?ˉ?????¤?????￥?????¤?????|?????￥?????￥?¤???¤?o?o?￥?￥???￥?￥???￥???°?￥?o???¤?????¤?1???￥?????§?????|?????￥?|???|?-?¤?§?????￥?¤?§?|?????§?????ˉ?????¨?????¤???a???????￥???·?¤?1???¤?????￥?????￥?????|?????|???°?|?????¨?′?1?¨?????¤????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