愛(ài)華網(wǎng)《COSMOPOLITAN》是全球著名、主要針對(duì)女性讀者的時(shí)尚類雜志。該雜志創(chuàng)辦于1886年，1905年出版業(yè)大亨威廉?赫斯特以時(shí)價(jià)四十萬(wàn)美金的價(jià)格（折合2006年現(xiàn)價(jià)約一千萬(wàn)美金）將其收購(gòu)?，F(xiàn)時(shí)，包括中國(guó)大陸（中文名：《時(shí)尚》）、香港以及臺(tái)灣地區(qū)（中文名：《柯夢(mèng)波丹》），《COSMOPOLITAN》在全球有超過(guò)50個(gè)版本的雜志出版發(fā)行。
時(shí)尚cosmopolitan_時(shí)尚?COSMOPOLITAN -刊物風(fēng)格
時(shí)尚就是時(shí)尚
Trends is trend
時(shí)尚無(wú)需刻意定義它的啟始,
時(shí)尚?COSMOPOLITAN
更無(wú)需徒勞探究未來(lái)的結(jié)論,
時(shí)尚就是時(shí)尚!
她世紀(jì)、她時(shí)尚的引領(lǐng)者
It is not necessary
to define the beginning of trends.
Also it is a waste of
time to look for
the conclusions of
the future.
Trends is trend.
《時(shí)尚?COSMOPOLITAN》
中國(guó)本土期刊市場(chǎng)上名副其實(shí)的領(lǐng)導(dǎo)品牌
時(shí)尚cosmopolitan_時(shí)尚?COSMOPOLITAN -系列介紹
時(shí)尚?COSMOPOLITAN《時(shí)尚?COSMOPOLITAN》
一本雜志一個(gè)品牌一個(gè)家族
《時(shí)尚?COSMOPOLITAN》一直堅(jiān)信，成就來(lái)源于不斷創(chuàng)新，并在創(chuàng)新中傾斜著激情與夢(mèng)想。
經(jīng)過(guò)13年的精心培植，無(wú)數(shù)優(yōu)秀編輯人員的心血澆灌，《時(shí)尚?COSMOPOLITAN》秉承一貫的編輯風(fēng)格與辦刊思想，同時(shí)不斷創(chuàng)新，以獨(dú)特的視角、敏銳的洞察，形成自成一體的品質(zhì)和市場(chǎng)定位。
今天,《時(shí)尚.COSMOPOLITAN》不僅是一本倡導(dǎo)風(fēng)趣、大膽、韻味的女性雜志，更成為一個(gè)充滿激情與創(chuàng)新的品牌，在中西文明交匯相融的滋養(yǎng)下，《時(shí)尚.COSMOPOLITAN》已經(jīng)構(gòu)建出屬于自己的家族版圖，率先展開單品牌延伸的整合策略，為客戶提供更全面的解決方案。
MiniCosmo是《時(shí)尚.COSMOPOLITAN》區(qū)別于競(jìng)爭(zhēng)雜志的獨(dú)特營(yíng)銷方式。變換視角，從以市場(chǎng)為主導(dǎo)轉(zhuǎn)變?yōu)橐宰x者需求為導(dǎo)向，將提供最純粹閱讀樂(lè)趣為己任，壓縮雜志尺寸，易于讀者隨身攜帶，滿足快節(jié)奏生活的閱讀習(xí)慣；相對(duì)低廉的市場(chǎng)價(jià)格是MiniCosmo的又一取勝法寶，合理的定價(jià)吸引了更多的品牌潛在成長(zhǎng)型年輕讀者群體，實(shí)實(shí)在在擴(kuò)大發(fā)行量，且與《時(shí)尚Cosmopolitan》讀者人群不重疊；限量發(fā)行的渠道營(yíng)銷方式，在吸引更多年輕讀者同時(shí)，更促進(jìn)主刊的發(fā)行量。MiniCosmo尺寸變小，空間更廣。
時(shí)尚cosmopolitan_時(shí)尚?COSMOPOLITAN -期刊優(yōu)勢(shì)
時(shí)尚?COSMOPOLITAN憑借國(guó)際出版集團(tuán)優(yōu)秀的版權(quán)合作優(yōu)勢(shì)，秉承在中國(guó)期刊市場(chǎng)13年的穩(wěn)固發(fā)展基礎(chǔ)，擁有中國(guó)最具消費(fèi)能力的女性讀者群，倚靠中國(guó)最具實(shí)力的期刊出版集團(tuán)。
《時(shí)尚?COSMOPOLITAN》，成為中國(guó)本土期刊市場(chǎng)上名副其實(shí)的領(lǐng)導(dǎo)品牌。
《時(shí)尚?COSMOPOLITAN》集團(tuán)與美國(guó)赫斯特出版集團(tuán)合作誕生的《時(shí)尚?COSMOPOLITAN》關(guān)注中國(guó)女性的生活品質(zhì)與心靈宮殿的構(gòu)建，不僅以第一時(shí)間傳遞國(guó)內(nèi)外最新的流行服飾、美容產(chǎn)品，更全方位展現(xiàn)和幫助中國(guó)女性的職業(yè)發(fā)展、情感健康和生活方式，真正成為其生活的密友、精神伙伴。
高雅、精致的《時(shí)尚?COSMOPOLITAN》和大膽、風(fēng)趣，有著118年歷史、52個(gè)全球版本的美國(guó)。
《時(shí)尚?COSMOPOLITAN》雜志的有機(jī)結(jié)合，讓《時(shí)尚?COSMOPOLITAN》成為現(xiàn)代女性的最愛(ài)。你能成功，你能做到，我們將幫助你！――成為《時(shí)尚?COSMOPOLITAN》獨(dú)特、樂(lè)觀的聲音，鼓勵(lì)女性塑造積極進(jìn)取、開放大膽的鮮明形象。
the leader of She-fashion in She-century
"Trends COSMOPOLITAN" is the leader of She-fashion in She-century. "Trends COSMOPOLITAN" has the advantage of excellent cooperation with the international publications group in the copyright. It was 13 years history in Chinese magazine market and also a female reader group who has a great expenditure ability in China, and moreover, she is supported by "Trends" the most influential
magazine group in China, therefore she is really a leader magazine brand in Chinese magazine market.
China Trends Group and The Hearst Corporation have a half-blood girl named "Trends COSMOPOLITAN". She cares about the life quality and also the spirit construction of Chinese female. She gives them the latest Chinese and international fashion trends, beauty products. On the other hand, she shows and helps them develop their career, keep their mental health and pursue fresh life style. So the "Trends COSMOPOLITAN" is not only a magazine but also an intimate friend and mental pal of Chinese female.
Elegant and elaborate "Trends" cooperate with American "COSMOPOLITAN" which is well known by its fearless, fun style and has 118 years history, 52 editions in the whole world. It makes "Trends COSMOPOLITAN" to be Chinese modern female's favorite. "You can succeed, you can do it, and we can help you." It is a special and optimistic voice of "Trends COSMOPOLITAN". It encourages female to
project an aggressive, open and bravery image.
時(shí)尚cosmopolitan_時(shí)尚?COSMOPOLITAN -內(nèi)容優(yōu)勢(shì)
時(shí)尚?COSMOPOLITAN《時(shí)尚?COSMOPOLITAN》& Mini Cosmo
擁有最豐富的編輯內(nèi)容
◇ 時(shí)裝FASHION
我們不僅以權(quán)威資訊傳遞時(shí)裝領(lǐng)域的最新潮流趨勢(shì)，更注重給中國(guó)女性以切實(shí)的指導(dǎo)，為她們追求高質(zhì)量的時(shí)尚生活提供全方位服務(wù)。
同時(shí)以敏銳的視角發(fā)掘流行背后的東西，對(duì)瞬息變換的時(shí)尚發(fā)出《時(shí)尚?COSMOPOLITAN》自己的聲音。
◇美容?健康 BEAUTY?HEALTH
《時(shí)尚?COSMOPOLITAN》的女性追求身心由內(nèi)而外的和諧與完美。我們以第一時(shí)間把品牌推出的美容、健康產(chǎn)品推薦給讀者，同時(shí)配以精心制作、創(chuàng)意獨(dú)特的圖片，和生動(dòng)有趣的文字，使讀者在愉悅的閱讀中獲得身心的放松和切實(shí)的指導(dǎo)。
◇ 人物?社會(huì) PEOPLE?SOCIETY
《時(shí)尚?COSMOPOLITAN》的女性擁有廣闊的視野和豐富的心靈，她們渴望走出家門，尋找自己成功的大門?！稌r(shí)尚?COSMOPOLITAN》關(guān)注現(xiàn)代女性的成長(zhǎng)，關(guān)注變動(dòng)的社會(huì)中女性遇到的新問(wèn)題，傳遞時(shí)尚、健康的潮流、生活觀念和方式。
◇ 職場(chǎng)?情感 RELATIONSHIPS
在世界范圍內(nèi)《COSMOPOLITAN》是一本公認(rèn)的關(guān)于“關(guān)系”的最權(quán)威雜志。《時(shí)尚?COSMOPOLITAN》關(guān)注現(xiàn)代女性的事業(yè)和感情發(fā)展，我們廣受歡迎的欄目“職場(chǎng)”“愛(ài)”“心靈捕手”“心理試劑”，讓現(xiàn)代女性在職業(yè)發(fā)展和兩性關(guān)系中尋求最佳支點(diǎn)，獲得雙重成功。
◇ 生活方式 LIFESTYLE
《時(shí)尚?COSMOPOLITAN》的女性永遠(yuǎn)充滿好奇、追求精致生活，懂得享受人生。所以我們的“文化“娛樂(lè)”“旅游”“美食”“派對(duì)”欄目將提供最
鮮活的城市娛樂(lè)文化大餐，反映 新城市、新人類、新女性的生活。
◇ ONLY IN COSMO
《時(shí)尚?COSMOPOLITAN》之所以能成為最受中國(guó) 白領(lǐng)女性歡迎的雜志，高質(zhì)量的內(nèi)容是第一位的，有些內(nèi)容你更是只能在COSMO里看到。
◇ 專欄作家專業(yè)指導(dǎo)
擁有一批高水準(zhǔn)的專欄作家是一本雜志實(shí)力的體現(xiàn)?！稌r(shí)尚?COSMOPOLITAN》就擁有一批資深的時(shí)尚流行、時(shí)裝美容、健康心理、職場(chǎng)、兩性關(guān)系專欄作家。他們極具專業(yè)水準(zhǔn)和優(yōu)美文筆的文章是《時(shí)尚?COSMOPOLITAN》能夠擁有一批忠實(shí)讀者的吸引力所在。
◇ COSMO MAN
雖然是女性雜志，《時(shí)尚?COSMOPOLITAN》卻開辟了獨(dú)特的《COSMO MAN》刊中刊：男人心事、了解男人、我們愛(ài)他、有型男有趣的視角、幽默的文字讓女人能夠更加了解男人。
the most fruitful editorial content
FASHION
Not only do we provide the latest fashion trends with our authorized information, but also focus on providing the practical direction for their desire for high quality life, and service them in all aspects.
At the meantime, we dig deeply behind fashion, and make our own comments with our own voice on the changing trends.
BEAUTY?HEALTH
"Tremds Cosmopolitan" readers seek for the harmony and perfect mentally and physically.
We introduce the latest hairdressing, health caring products of all famous brands to our readers, and decorate them with vivid pictures and interesting articles, which makes the reading relaxing and instructive.
PEOPLE?SOCIETY
The female readers of "Trends Cosmopolitan" have got a wide vision on world fashions. They desire their own personal independence and implementation. "Trends Cosmopolitan" focuses on the lives of women, taking care of the problems that women may meet in this ever changing society, delivering the latest information about world fashion , as well as conveying the most fresh concept of healthy life.
RELATIONSHIPS
World-widely, the magazine Cosmopolitan has always been regarded as the authority in exploring human relationships. "Trends Cosmopolitan" focuses on both development of women career and love. Some of our most widely read column such as Career, Love, Mental view, Cosom Quiz, help women in finding the best balance between career and family, and gaining the success on both sides.
LIFESTYLE
Female readers of Trends Magazine are open minded to new life style. They always hope to take adventures in life and to pursue the most tasty life style and attitude in modern metropolis.
ONLY IN COSMO
The reason why Trends Cosmo became the most popular among white-collar women not only lies in it's high quality content, but also due to the unique content you can't find in any other magazines.
EXPERTS AND COLUMNIST
Owning a first-class columnist shows the standard of a magazine. Trends Cosmo has a high-leveled columnist expertised in fashion, cosmetics and relationships. Their beautiful articles and professional advices is another reason why she has such a big amount of loyal and stable readers.
COSMO MAN
Being the top female magazine, Trends Cosmo also has a special column for men: Guy Spy, His Viewpoint, Man We Love... Interesting articles
and humorous ideas can make women love men better.
時(shí)尚cosmopolitan_時(shí)尚?COSMOPOLITAN -專業(yè)期刊
時(shí)尚?COSMOPOLITAN《時(shí)尚?COSMOPOLITAN》系列?？?SERIAL SPECIAL MAGAZINE
系列刊物專業(yè)領(lǐng)域的期刊首選
對(duì)于高速增長(zhǎng)的《時(shí)尚?COSMOPOLITAN》雜志品牌，保持市場(chǎng)中的領(lǐng)跑地位是讀者和客戶對(duì)我們的希望?！皟r(jià)值創(chuàng)新”成為《時(shí)尚?COSMOPOLITAN》的嶄新方向。從2005年下就開始啟動(dòng)的，以“雜志書”為概念的COSMO系列?？瑢⒃谔囟ǖ念I(lǐng)域開拓更廣泛、更深入的空間，為讀者提供更專業(yè)而全面的內(nèi)容，同時(shí)也為客戶提供更多的合作平臺(tái)與機(jī)會(huì)。
serial special magazine the best choice in the professional field
"Trends COSMOPOLITAN" is the magazine brand, which is in a period of rapid growth. The readers and clients hope we will keep ahead in the market. So the value innovation is the new developing direction. Mook, which has been published since the latter half of 2005, is the new conception of the COSMO serial special magazine. It will develop more extensive and deeper fields. It will provide more professional and all-round contents for the readers and more cooperation platform and chances for the clients as well.
《COSMO 明星?？贰癟rends COSMO Star”――像明星一樣時(shí)尚，和明星一起時(shí)尚！
Be like star, be with star!
用明星名流談?wù)摃r(shí)尚及生活方式的態(tài)度雜志，實(shí)現(xiàn)白領(lǐng)女性的明星夢(mèng)想。
服裝美容欄目集中明星名流最愛(ài)的服裝美容名表配飾等奢侈品牌；生活方式內(nèi)容涉及明星名流最愛(ài)的美食、家居、名車、娛樂(lè)場(chǎng)所、度假勝地；話題欄目涉及明星名流的時(shí)尚話題，女性對(duì)奢侈品的內(nèi)心糾葛，名人明星的生活態(tài)度；人物欄目采訪到一般媒體采訪不到的頂級(jí)明星名流，一線明星，年度大戲，富豪榜名人，全面直擊他們的心靈深處生活細(xì)節(jié)；資訊內(nèi)容不同于網(wǎng)絡(luò)上的 花邊新聞，而是優(yōu)雅地談?wù)摪素?，用時(shí)尚的腔調(diào)娛樂(lè)。5月、11月發(fā)行。
Cosmo Star is a magazine about attitude of stars. The office ladies will realize their own dream of being a star after reading it.
Fashion and Beauty highlights the luxurious brand of clothing, beauty, watches and accessories, and provides practical advice to office ladies who want to dress like a star. Lifestyle covers the topic of food, housing, cars, hot spots and holiday resort. Topic aims at top stars, which can’t be easily reached, including most popular stars, key movies, fortune celebrities. The interviews go deep into their hearts to discovery more details. Information is different from the gossips from Internet. There are always elegant and entertaining stories talking about Vanity Fair. 90% of content will be Fashion and Beauty, lifestyle and Topic, and the rest will be Information.Publish in May, November.
《COSMO新娘?？贰癟rends COSMO Bride”――打造最時(shí)尚的新娘！Be the most fashionable bride!
在國(guó)際期刊市場(chǎng)上，以探討兩性關(guān)系見(jiàn)長(zhǎng)的《時(shí)尚?COSMOPOLITAN》雜志的副牌《COSMO BRIDE》多年來(lái)一直深受讀者歡迎，是各國(guó)待嫁的COSMO女郎們?cè)诨I備婚禮之際的閱讀首選。
用豐富的版權(quán)資源和本土創(chuàng)造力為青睞COSMO的準(zhǔn)新娘們奉上一本實(shí)用又養(yǎng)眼、頗具指導(dǎo)性又激發(fā)想象力的婚禮指南，深受讀者、特別是白領(lǐng)待嫁新娘喜愛(ài)。COSMO的品牌效應(yīng)聚集了更多目標(biāo)讀者；概念更 前衛(wèi)，視野更開闊，資訊更高端；圖片更精彩，文字更貼近，切中讀者的興趣點(diǎn)，指導(dǎo)性、實(shí)用性與欣賞性兼?zhèn)?，靈動(dòng)大氣。3月、7月發(fā)行。
Cosmo has published two issues of Cosmo Bride since March of 2006. The international copyright resources and domestic creativity enable the will-be bride a practical and fascinating guide.
Cosmo Bride has following advantages comparing to other wedding magazines―Strong branding of Cosmo gathers the attention of readers; New concept, wild sight, various information is attractive to middle class bride; Fancy pictures and vivid text gives reading pleasure as well as life advice to target readers.Publish in March, July.
《COSMO服飾美容?？贰癟rends COSMO Style”――全面升級(jí)時(shí)尚！Keep up with Fashion!
面對(duì)日益豐富的時(shí)尚選擇，《CosmoStyle》要讓讀者了解時(shí)裝時(shí)尚 背后的故事，閱讀對(duì)時(shí)尚的業(yè)內(nèi)分析和報(bào)道，分享能夠幫助人們生活更加美好的時(shí)尚理念，在全面了解時(shí)尚，全面理解時(shí)尚的基礎(chǔ)上，幫助讀者全面升級(jí)自己的時(shí)尚。
時(shí)裝：在每年春夏、秋冬兩季之初，服飾美容?？瘜⒆罨馃岬牧餍行畔R總篩選，包括時(shí)裝、配飾、珠寶的流行趨勢(shì)和新品以及實(shí)用的消費(fèi)資訊，也將通過(guò)圖片和文字給讀者提供高端的實(shí)用搭配建議。美容：獻(xiàn)給時(shí)尚讀者們的美容高級(jí)讀本。與專刊相比定位更加深入專業(yè)，不光增添了對(duì)于美容業(yè)界背景的動(dòng)態(tài)分析、對(duì)美容潮流的更詳細(xì)報(bào)道，加強(qiáng)了美容產(chǎn)品的高端實(shí)用推薦，是滿足高端讀者的品位之選。2月、9月發(fā)行。
Fashion: Cosmo Style provides varied information about fashion. Each year between spring and summer, autumn and winter Cosmo Style will select the hottest fashion news and shopping info and plus the most practical advice on how to mix and match through
pictures and text.
Today’s fashion is not only about information and guide, also Cosmo Style tells the background story about fashion, analyzes the report on fashion industry and shares the new idea on living a quality life. Making our readers understand fashion and upgrade their sense of fashion is what we are approaching.Publish in February, September.
時(shí)尚cosmopolitan_時(shí)尚?COSMOPOLITAN -讀者群體
基本概述
《時(shí)尚?COSMOPOLITAN》讀者描述 READERS PROFILE
讀者描述 readers profile
《時(shí)尚?COSMOPOLITAN》的讀者是高學(xué)歷、高收入、高消費(fèi)能力的女性群體。
"Trends COSMOPOLITAN"‘'s readers are women in High ducation, High income and High consumption.
讀者比例
GENDER
女性 Female 82.12%
男性 Male 17.88%
讀者年齡層分布 AGE
讀者教育水平 EDUCATION
讀者職業(yè)分布 OCCUPATIONS
企業(yè)/公司中、高層管理人士Senior and middle management of company 36.9%
企業(yè)/公司職員 General staff 17.7%
私營(yíng)業(yè)主 Entrepreneur 15.3%
專業(yè)人士 Professions 8.4%
政府公務(wù)員 employee in public service 7.8%
自由職業(yè)者 Freelancer 3.8%
學(xué)生 Student 6.5%
其它 Others 3.6%
讀者收入比
INCOME
平均個(gè)人月收入 Average monthly personal income 8195RMB
平均家庭月收入 Average monthly household income 19352RMB
讀者消費(fèi)分析 CONSUMPTION ABILITY
在COSMO的高收入高消費(fèi)高學(xué)歷女性讀者中,59.87%在公司擁有購(gòu)買決策權(quán)，11.53%每年能夠支配的公司購(gòu)買預(yù)算超過(guò)50萬(wàn)元人民幣。
Among "Trends COSMOPOLITAN" female readers with high education, high income and high consumption,59.87% are purchase decision-makers in their company.11.53% can control a budget over RMB500, 000 (inc.) every year on average.
讀者忠誠(chéng)比
READING LOYALTY（在100個(gè)《時(shí)尚Cosmopolitan》的讀者中，F(xiàn)or one hundred readers"Trends COSMOPOLITAN",）
讀者每期閱讀率分析 READING RATE ON AVERAGE（平均每個(gè)月，Every month on average,）
28.4%的年齡在25-34歲，年收入10萬(wàn)元以上，擁有大學(xué)本科以上學(xué)歷的讀者在閱讀《時(shí)尚?COSMOPOLITAN》，21.6%閱讀《時(shí)尚?COSMOPOLITAN》的讀者在公司擁有50萬(wàn)元以上年購(gòu)買決策權(quán)。
28.4%young readers between 25 and 34 years old, high level educated, with RMB100,000 income per year reading "Trends COSMOPOLITAN",21.6% readers who read "Trends COSMOPOLITAN" are purchase decision-maker in their companies and controll a budget over RMB500, 000 (inc.) every year on average.
讀者閱讀首選率排名 FIRST CHOICE READING RATE（如果讓100個(gè)人同時(shí)面對(duì)四本雜志，只能選擇一種閱讀，F(xiàn)or one hundred readers, if they can only choose one magazine to read among four magazines,）
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