愛華網(wǎng)- Fast and accurate “flexible dates” search with branded (FareFamily) calendar and other displays
- Fares pricing – full Fares and Rules implementation(ATPCO)
- Worldwide, multi-carrier availability
- Taxes (IATA) and surcharge calculation, schedule updates(OAG)
- Branded Fare Family offering without a need to update millionsof fares
- Flight Up Sell (Fare Family and Cabin)
- Multiple flight display options
- Shopping
- Cross sell and Upsell of Ground Ancillaries (Hotels, Cars andEvents)
- Booking
- Payment
- Fulfilment
- Post Booking Servicing
- Flight Shopping
OpenJaw對外接口的選擇上，它們選擇了OpenTravel的API標(biāo)準(zhǔn)，從文檔上看它會同步順序搜索供應(yīng)商系統(tǒng)，不過也有內(nèi)部的Cache。它們的xdistributor就是規(guī)則引擎，很強大，能做加減乘除，我們要做的話需要很長的時間。對于API接口標(biāo)準(zhǔn)這塊，我們是follow航空公司的OpenAxis，還是OpenTravel的標(biāo)準(zhǔn)，也是很矛盾。曾經(jīng)看過一篇文章，講的是OpenAxis的出現(xiàn)就是因為航空公司對OpenTravel響應(yīng)速度不滿意，從FareLogix把接口拿過來，成立的OpenAxis。我們目前選擇了OpenTravel，在B2B網(wǎng)站上用感覺缺少對Ticket的很好的支持，不如OpenAxis，但是OpenAxis對非航打包支持的不好！有跑題了，偏技術(shù)了：）xDistributorManage and aggregate inventory from multiple Air, Car, Hoteland other travel sources using the industry’s most advanced XMLstandards based technology. Simultaneous or sequential searchagainst supplier systems to gather inventory for package building.Gather Inventory from systems including:Global Distribution SystemsLocal Inventory SystemsSupplier Direct ConnectsIntermediaries (Hotel Switches etc.)xDistributor provides a single OpenTravel™ Alliance XMLinterface for each travel vertical. In addition, xDistributorallows package rules to be built to support multiple dynamic andpre-built package modelsThese rules control operations including:Package Type – decide which component types the package shouldcontain. For example, certain packages may not require a rentalcar. Fly-drive packages may not include accommodation. Pre-builtpackages may check availability of specified individual componentsto determine if the complete package can be offered.Build Order – decide whether the package should be built Airfirst, Accommodation first, or search for all components inparallel. Further ordering rules may be implemented for eachvertical e.g. search for charter flights first, if none availablethen check scheduled flights.Combination Rules - Validate which components should begrouped together.Price Adjustment – apply markups or discounts to individualcomponents or to the whole package. Fixed amounts or percentagescan be used. Convert fixed prices to supplements based on a basepackage price.Currency Conversion – convert components in differentcurrencies to a single currency.Filtering – remove package options that may not meet marginrequirement rules, or other quality assurance rules.Sorting – sort package options to prioritize certain packages,based on margin or other criteria.xRezxRez delivers the future technology platform for buildinghighly effective travel websites. The combination of XML basedarchitecture, advanced customer-centric features and unrivalledflexibility provides a platform to grow your business and adaptquickly to changing market requirements.Display Formats – xRez supports multiple display formats tosupport different types of website and different types of packages.These display formats can include:Fixed Price -display a complete package at a fixed price.Allow the customer to replace components with alternate options,which may involve an additional charge.Combination Price - display individual component prices. Allowthe customer to choose one component from each category to producetheir package.Cross-Sell -If a customer purchases a flight on the website,offer them hotel and/or car options at their destination for theirtravel dates.In addition, discounts can be highlighted by showing the fullprice plus the discounted price for each component or the fullpackage.OpenJaw的賣點就是交叉銷售，規(guī)則引擎我們認為是技術(shù)，不是業(yè)務(wù)。OpenJaw的交叉銷售就是根據(jù)航班的時間和地點實時地來進行計算Ancillary Revenues: Hotel, Car & InsuranceSalesThis allows you to go beyond simple affiliate links (“clickhere for hotels”) and offer real time availability and pricesmatching the air itinerary by date and location, a technique shownto dramatically improve cross sell rates.Branded to your site’s look and feel, xRez enables you tocross sell car, hotel, insurance, transfers, events and destinationactivities either during or after the main air sales flow. Atsimplest level, cross links to packages and cross sell are used.Support is also available to integrate deep linking, embeddedframes and web services.酒店這塊，OpenJaw的能力有點像Qunar，它能夠并行發(fā)送多個請求到不同的酒店供應(yīng)商，根據(jù)條件過濾出用戶希望的。同時他自己也有一個本地內(nèi)容數(shù)據(jù)庫，存放酒店的描述信息。xDistributorManage and aggregate inventory from multiple Hotel inventorysources using the industry’s most advanced XML standards basedtechnology. Simultaneous search against systems including:Hotel SwitchesGlobal Distribution SystemsHotel CRS’sHotel websitesxDistributor provides a single OpenTravel™ Alliance XMLinterface to any combination of these systems. OpenJaw’s advancedbusiness rules engine controls which suppliers receive particularrequests, how the responses are aggregated and other business logicfunctions including sorting, filtering, removing duplicates,applying markups or discounts.xDistributor provides the capability to ‘burst’ multiplerequests in parallel against each supplier system, with businessrules determining the options in each request. This allows largeamounts of data to be gathered to support availability checking formultiple properties, or to drive additional search requests whentoo few hotels are found for the users exact search criteria.ContentDatabaseIn many cases, a local database containing hotel location anddescriptive information is desirable for advanced search andcontent management purposes. Most hotel switches and many otherproviders allow downloading of descriptive content for theirsupported hotels. This allows the website owner to manage andupdate hotel information to ensure consistent display of contentfrom multiple sources, translate data where required and allowsearching and filtering of hotels based on any content in thedatabase.
An OTA XML interface for searching and retrieving descriptivecontent from the database is provided.OTA這塊，OpenJaw提出了兩個比較有意思的概念，double PNR，SupperPNR，另外就是動態(tài)打包概念的詳細說明，實時獲取+實時規(guī)則計算=單一不透明的價格Combined one-way (double PNR) flight searching – includingcombined GDS and Low Cost Airline itinerariesDynamicPackagingOpenJaw’s Dynamic Packaging enables the sourcing, packagingand pricing of multiple supplier inventory components in real timebased on business rules. Dynamic Packaging allows you to bundlemultiple products into packages with a single opaque price. Dynamicavailability and pricing through direct connects with dynamic rulesbased bundling provides strong revenue opportunities and positivecash flow potential by providing access to very competitive pre-payand packaging rates from airlines and ground productsuppliers.Destination products such as Transfers, Car Rental, Activitiesand Event Tickets can be added to a package to further increaserevenue and margin.StandardFeaturesOther standard features of OpenJaw’s Online Travel Agencysolutions include:Full multi-lingual support including double byte charactersetsCustomer profile supportShopping cart with single payment checkoutSuper PNR database to link all itinerary componentsSupport for multiple payment systems and payment typesincluding 3D Secure
